Delight your database.
Turn email into your top-performing channel through intentional, proven email strategies.
Email marketing for lean, growing, flexible teams.
You need higher open rates. You need more engagement, product usage, and revenue to come from email. That's where I come in.
With 10 years of experience, I've moved multiple customers from 10% -> 30% open rates and doubled click through rates. Bring me on for the cost of an entry-level hire.
Michael is my absolute go to for all things email marketing.He has the answers and experience for any industry but does not sell you on some pipe dream!A super down-to-earth expert in his field.
Connor Minogue - CEO of Minogue Management Group
His expertise is evident in his ability to develop scalable programs that not only engage audiences but also revitalize existing content, thus enhancing its reach and impact.His focus on speed, efficiency, and proactive planning significantly eases the leadership burden, assuring consistent and reliable execution.
Jessica Hollander Torres - Global CMO at Airwater Co.
Michael is exactly the type of person you want on your team. He can create and execute lifecycle marketing plans flawlessly, but also bring critique and feedback needed to make something better.
Joe Martin - SVP of Marketing at Scorpion
What I'll do for you
Welcome Emails
Onboarding Emails
Activation Emails
Drag/Drop Email Design
Newsletters
A/B Tests
Email Reports
Automation Documentation
Lead Scoring
Sales Emails
Email Content Refreshing
Deliverability
Email Strategy
In-App Notifications
What I can't do
API Development
HTML Email Design
Custom Product Integrations
Email Audit
$2,999
- Domain authentication
- Email engagement reports
- Campaign and content reviews
- One-hour recorded strategy call
Fractional Hire
$6,999/m
- Bring me on as a member of the team
- Everything in the email audits PLUS
- Program planning and execution
Customer.io
I am a certified agency partner for Customer.io.
Hubspot
I am a Hubspot Solutions provider and are Marketing Software certified.
Get to know me
Get a feel for my approach and how I work
S.H.I.E.L.D.
Join the Scalable, Hyper-Personalized Implementation of Email & Lifecycle Development Workshop.It is designed for email marketers who want to implement true 1:1 personalization using AI, at scale. It includes two 90-minute sessions: one session on the technical implementation and one on the strategic planning.
Key outcomes
A clear understanding of how to use AI to become a more technical marketer
Working knowledge of how to call AI tools via API
A mapped list of 1:1 personalization opportunities in your own email programs
A strategy and implementation plan you can use immediately with your team or client
Workshop Format (Two 90-minute sessions):
→ Part 1: Technical implementation (API connections, workflow tools, technical exercises)
→ Part 2: Strategic planning (data structure, message logic, use case modeling)
The 7 Secrets To High Performing Emails
7 weeks. 7 emails. Learn the secrets to high engaging email campaigns.
The Complete Email Marketing Audit
Your custom roadmap to turn email into your top-performing channel. I can build this for Hubspot or Customer.io customers only. For all others, see the self-serve option at the bottom of the page.
Here's what's included:
Authentication Audit
I ensure domains are authenticated with SPF, DKIM, and DMARC. If they are not, I work with your team to get them authenticated.
Why is this important? Inbox providers like Google have harsh deliverability penalties for those that don't comply.
Engagement Audit
4 reports with more than 100 data points analyzing your email and customer engagement for the past 30-180 days.
Creative Audit
A deep dive analysis into the top 10 performing emails. A review of subject lines, preview text, email design, email copy, conversion rates, mobile friendliness, and more. Also includes a look at campaigns, forms, and notifications (if applicable).
Why is this important? Intentional creative changes can yield massive improvements in engagement.
Observations and Recommendations
A 1-hour strategy call (recorded), with documented next steps of immediate tasks and strategic changes to consider.
Want me to make the changes? Bring me on as a fractional hire. Send me a message if you'd like to proceed but need an invoice instead.
This audit is also available as a self-serve option. For $149, you'll receive the following:
A Notion doc with tables for all metrics and notes
4 video walkthroughs on how to think through creative audit and adjustments
12+ screenshots on how to pull reports (Hubspot only, Customerio coming soon)
A list of personal email domains (for reporting)
Examples of tasks from audit and how to bucket them
21 questions to ask yourself in the creative review
(Optional add-on) 1-hour call will me to discuss your findings
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