Delight your database.
Turn email into your top performing channel through intentional, proven email strategies.
Email marketing for lean, growing, flexible teams.
You need higher open rates. You need more engagement, product usage, and revenue to come from email. That's where I come in.
With 10 years of experience, I've moved multiple customers from 10% -> 30% open rates and doubled click through rates. Bring me on for the cost of an entry-level hire.
Michael is my absolute go to for all things email marketing.He has the answers and experience for any industry but does not sell you on some pipe dream!A super down-to-earth expert in his field.
Connor Minogue - CEO of Minogue Management Group
His expertise is evident in his ability to develop scalable programs that not only engage audiences but also revitalize existing content, thus enhancing its reach and impact.His focus on speed, efficiency, and proactive planning significantly eases the leadership burden, assuring consistent and reliable execution.
Jessica Hollander Torres - Global CMO at Airwater Co.
Michael is exactly the type of person you want on your team. He can create and execute lifecycle marketing plans flawlessly, but also bring critique and feedback needed to make something better.
Joe Martin - SVP of Marketing at Scorpion
What I'll do for you
Welcome Emails
Onboarding Emails
Activation Emails
Drag/Drop Email Design
Newsletters
A/B Tests
Email Reports
Automation Documentation
Lead Scoring
Sales Emails
Email Content Refreshing
Deliverability
Email Strategy
In-App Notifications
What I can't do
API Development
HTML Email Design
Custom Product Integrations
Email Audit
$3,999
- Domain authentication
- Email engagement reports
- Campaign and content reviews
- One-hour recorded strategy call
Fractional Hire
$6,999/m
- Bring me on as a member of the team
- Audits, program planning, and execution
Customer.io
I am a certified agency partner for Customer.io.
Hubspot
I am a Hubspot Solutions provider and are Marketing Software certified.
Get to know me
Get a feel for my approach and how I work
The 7 Secrets To High Performing Emails
7 weeks. 7 emails. Learn the secrets to high engaging email campaigns.
The Complete Email Marketing Audit
Your custom roadmap to turn email into your top-performing channel.
Here's what's included:
Authentication Audit
I ensure domains are authenticated with SPF, DKIM, and DMARC. If they are not, I work with your team to get them authenticated.
Why is this important? Starting in 2024, inbox providers like Google will block your emails from reaching inboxes.
Engagement Audit
4 reports with more than 100 data points analyzing your email and customer engagement for the past 30-180 days.
Creative Audit
A deep dive analysis into the top 10 performing emails. A review of subject lines, preview text, email design, email copy, conversion rates, mobile friendliness, and more. Also includes a look at campaigns, forms, and notifications (if applicable).
Why is this important? Intentional creative changes can yield massive improvements in engagement.
Observations and Recommendations
A 1-hour strategy call (recorded), with documented next steps of immediate tasks and strategic changes to consider.
Want me to make the changes? Bring me on as a fractional hire.
Not ready to buy? Shoot me a message on Linkedin or book a call.
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