Email Marketing for Modern B2B/PLG Companies

“Michael worked as a fractional email marketing manager for our team and added meaningful capacity, intricacy, and effectiveness to our lifecycle marketing efforts. What uniquely sets Michael apart from your typical fractional support is his expertise and his tactfulness and willingness to speak up when he thinks something won't work or could be improved. Not only did Michael meaningfully contribute in building incredibly robust nurture campaigns, he also drove immense improvements to our PLG efforts by linking together product data with email signals. He's also just a pleasure to work with and a great human being. Next time I have need for a lifecycle marketer, Michael will be the first person I call.”

“Michael is incredibly talented and creative he went above and beyond creating unique email campaigns. He is extremely tech savvy and overall great to work with.”

“Michael truly never misses a beat. His work in lifecycle marketing has been consistently reliable and inspires me to continue to try new approaches. He is extremely knowledgeable as well as easy to work with.”

“Michael is exceptional at lifecycle marketing and email automation. He is highly responsive, technically skilled, and understands how systems work together to create personalized, relevant customer experiences. He stays current with emerging technologies and is always testing and optimizing to improve performance.”

“Michael is incredible at what he does. At SchoolAI he was one that responded so quickly and intentionally, and always hit the mark with requests and ideas. I would highly recommend him to any role!”

“I worked with Michael at SchoolAI and he helped make sure my communications with the Community was perfect. He provided great feedback and taught me how to make things better. He is a wonderful collaborator and really made a wonderful impact when it came to communicating with our users.”

“Michael was the perfect partner for our lifecycle needs. He was autonomous, proactive, and integrated with the wider team fantastically. A pleasure to work with!”

“Michael Roberts absolutely has helped us so much! We had a client that randomly ended up having all of their emails hit spam. At a moments notice he was able to jump right into the situation and help us solve it in HOURS. Michael is a true expert in the space and absolutely is a high value resource for my team.”

“Michael is years ahead of the industry when it comes to using AI in email marketing. What stood out most was how thoughtful his approach is. He's not just dropping in AI merge tokens; he's using data to solve real lifecycle issues. If you get the chance to learn from him, take it. You won't regret it!”

“Michael lead what he calls the SHIELD project, and I was lucky enough to join! It was INCREDIBLY valuable. Michael is ahead of the curve with email marketing. Whether you consult with or hire Michael, you won't regret it.”

“I participated in the first cohort of Michael's SHIELD Workshop on AI-powered email personalization, and left both better informed and inspired. The session was highly collaborative and full of forward-thinking ideas that pushed the idea of email personalization well beyond basic field merging.”

“Michael is the best email marketing expert I know. He has listened, analyzed our specific problems, and quickly built solutions that have had a measurable impact on improving our funnel.”

“Michael took our email marketing from 0 to fully functional in 3 months. He built our newsletter process, engagement flows, and set up lead conversions. He also trained our new marketing associate, providing guidance from his years of experience. If you need someone to build, optimize, and scale email programs, Michael is the person to call.”

“I truly enjoyed working with Michael. With minimal guidance, he quickly stepped in and made an immediate impact. He significantly improved our email open rates from the low 20s to the mid-30s while increasing overall email volume. Michael was proactive, data-driven, and provided thoughtful feedback.”

“Michael came in at a time when we were figuring out Customer.io and completely knocked it out of the park. He not only nailed the setup but improved all our email metrics and left us with a system that runs like clockwork. Sharp, efficient, and results-driven — Michael gets it done.”

“Working with Michael was an absolute game-changer for our company. With his expertise in Customer.io, he helped us achieve outstanding results, far exceeding expectations, in a remarkably short period. He is not only an expert in email marketing but also a master at connecting with audiences and understanding client goals.”

“Michael is excellent at email marketing, monitoring and increasing insights, and is proficient in our company's CRM. What stood out to me was his dedication to go above and beyond for our business. Before his time was over with us, he prepared all the necessary information into a folder that we could revisit at any time needed.”

“I've been working with Michael for 12 months and he transformed our email and lifecycle marketing. He's self-sufficient and resourceful, very knowledgeable, and fast — he gets stuff out the door really quickly. If you lack confidence in your email and lifecycle marketing, Michael will help you regain it.”

“From the very beginning, Michael impressed us with his deep expertise and his ability to quickly understand our business. He identified and addressed pain points in our process that we hadn't even recognized, ensuring that we were set up for long-term success. His impact was significant and lasting.”

“Michael is an expert in email marketing and has helped us tremendously in optimizing our performance.”

“Michael is a genius when it comes to understanding the actual raw data and details behind email deliverability. Michael takes the time to truly dig into the sending platforms and systems and provide recommendations based on your specific company and email sending behaviors.”

“Michael did a wonderful job working with us and our client. He provided informative information and actionable recommendations that helped our client feel comfortable and equipped. I personally have referred to him as the email whisperer!”

“I've seen Michael transform from just an automation expert to a growth marketer and expert lifecycle marketer. His understanding of what is possible with the technology and the human understanding of how people read and engage with emails is top notch! If you are looking for a lifecycle marketer that will engage your audience and deliver results, then know you are in good hands with Michael!”

“Michael's depth of knowledge in lifecycle, product, and nurture marketing strategies significantly elevated our team's capabilities. What sets Michael apart is not just his expertise but his exceptional work ethic. If you want to truly leverage the power of email marketing to its fullest potential, Michael is your guy.”

“Michael is an incredible marketing expert. His recent work with our team has been nothing short of incredible. I can't recommend Michael highly enough for his technical skills, customer first approach, and commitment to market best practices.”

“Michael was instrumental in our organization. His mastery of his craft was evident as he worked closely with our team to develop unique content and foster collaboration. I would enthusiastically rehire him again.”

“Michael is an exceptional asset for any business or marketing leader in need of a skilled lifecycle marketer. His focus on speed, efficiency, and proactive planning significantly eases the leadership burden, assuring consistent and reliable execution.”

“Michael is exactly the type of person you want on your team. He can create and execute lifecycle marketing plans flawlessly, but also bring critique and feedback needed to make something better. I highly recommend Michael and would love to work with him again anytime.”

“Working with Michael was super easy! His understanding of the platform made it really simple for a start up like us to get much value from his services using Customer.io. I would definitely recommend him to anyone.”

“Michael is a talented Demand Generation professional whom I would highly recommend! Michael's strategic approach resulted in a significant increase in conversion rates through high-quality lead identification and thought-provoking content. He's dedicated, knowledgeable, and results-driven.”

“Mike is the ultimate pro and one of those guys that really cares more than anyone else and whose brain is always working. I admire his strategic brain and his ability to bring people together.”

“Michael is my absolute go to for all things email marketing. He has the answers and experience for any industry but does not sell you on some pipe dream! A super down to earth expert in his field.”

“Michael is the kind of person you not only want on your team, but also just want to hang around. His marketing and strategic mind can help tackle any business problem and help a business scale for the future.”

“Mike was amazing with his collaboration with my SDR Team when he was at CloudApp. He moved the needle for us at getting us more leads and doing the necessary work to fill a gap that we had there.”

“I had the privilege to work with Michael for about 6 months at CloudApp and throughout that time he worked wonders for our sales team through marketing-automation, strategy, data analysis, campaign development, and copy-write. I would consider Michael a master at his craft.”

“Mike is somebody who is not afraid to think outside the box. He works quickly to generate results, rather than just following someone else's playbook. Very intelligent and will be a marketing thought-leader for many years to come.”

“While at CloudApp, Michael was responsible for building out many different aspects of our marketing automation and demand generation lifecycles. Michael became an expert at products like HubSpot & Customer.io, and fully took ownership on how they worked, how they looked, and constantly figured out ways he could improve them.”

“I have worked alongside Michael for 3 years, and it was always a pleasure to learn from him. We fixed small and big issues with the customer always in mind. I would work again with Michael in a heartbeat!”

“As a senior member of the CloudApp team, he immediately welcomed me. His strategic and unique perspective alongside his eagerness to try something new allowed me to surpass my goals.”

“What I feel sets Michael apart from other colleagues I've worked with is his willingness to provide feedback on a project from a marketing lens. I learned quite a bit about how positioning copy worked in sequences for clients.”

“Michael is the type of person that everyone should want on their team. He is sharp, focused, detail-oriented, and has a positive impact on team morale.”

“Every team needs a Michael. Michael is more than willing to learn new skills that benefit not only his team, but the entire company. He is kind, generous, and truly listens when others speak.”

“Michael has enormous potential as a leader and a natural skill for running digital marketing. His level of confidence and wisdom is beyond his years. He quickly became a highly trusted team member — a vital linchpin that kept us running in marketing operations.”

“Michael is a diligent problem solver and is passionate about his work. Michael adds significantly to any project in which he is involved, challenging convention and pushing the group to discover optimal solutions.”