Fractional · Lifecycle email · B2B SaaS

Email Marketing for Modern B2B/PLG Companies

Fractional lifecycle marketing for Series A–C SaaS — strategy, execution, and the playbooks to make it repeatable.

Michael Roberts, founder of Boost My Email
HubSpot Solutions Partner Customer.io Agency Partner 10+ Years Experience
What clients say

Senior operators trust the work.

“Michael is my absolute go-to for all things email marketing. He has the answers and experience for any industry.”
Connor Minogue CEO · Minogue Management Group
“His expertise is evident in his ability to develop scalable programs that not only engage audiences but also revitalize existing content.”
Jessica Hollander Torres Global CMO · Airwater Co.
“He can create and execute lifecycle marketing plans flawlessly, but also bring critique and feedback needed to make something better.”
Joe Martin SVP of Marketing · Scorpion
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In-depth pieces on lifecycle email. Thoughts and stories from the work I'm actually doing. There is no fixed schedule, just useful writing when I have something worth saying.

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